Toyota's all-American ads

From Elvis to Beyoncé: How Toyota, no. 3 on Fortune's list of America's Most Admired Companies, keeps rolling.

By Jenny Mero

1958

1 of 6

1950s

Toyota exports the Crown and Land Cruiser, but the vehicles fail to catch on.

Bestseller: Toyopet Crown
Tag line: The kind of car American families have been asking for.

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